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The Hustle

Something Borrowed: Wedding Rental Services are on the Rise

Thursday, July 20, 2023

Co-founders Laken Swan and Lauren Bercier say that cost savings is the biggest driver for customers choosing to rent silk flowers versus buying traditional arrangements. Fresh florals are not only more expensive but also less reliable as the industry is controlled entirely by quick-moving supply and demand.

"We're still in the early stages of the rental revolution. Years from now, we'll questions why we ever purchased fast fashion or one-time-use items. It will be the norm." they say.

The unfiltered truth about renting your wedding flowers

Monday, July 24, 2023

When you're planning a wedding, flowers can literally make or break your budget. THey are costly and, unfortunately, not on the top of couples' lists when prioritizing what's important to them for their wedding. That's why were drooling when we heard the idea of renting your wedding florals. Therefore, we went to Laken Swan and Lauren Bercier, Co-Founders of Something Borrowed Blooms to ring you an up to date on the ingenious concept of renting your wedding florals.

INTERVIEW WITH CO-FOUNDERS OF SOMETHING BORROWED BLOOMS

Friday, July 28, 2023

Premium silk flowers have established themselves as a go-to choice, offering timeless beauty and versatility for special events. While weddings often take center stage for Something Borrowed Blooms, there are also several other occasions their florals can create a cozy and celebratory atmosphere.

'Cheer' Star Morgan Simianer Is Married! Inside the 'Timeless' Texas Wedding Ceremony (Exclusive)

Monday, May 29, 2023

The pair exchanged vows at The Olana, a sprawling mansion estate built as an homage to the Château de Vaux-le-Vicomte in Paris.

“It’s like a castle,” says Simianer. “Since the moment I saw it, it was engraved in my mind. When you get the butterfly feeling of it's meant to be. I was like, "Yes, this is it."

Decor for the “timeless” affair included lush, fall white roses and greenery accents in gold pots from Something Borrowed Blooms. “Just an elegant, clean vibe,” she says.

Bridal flower ecommerce rental business grows 90% in 2021

Wednesday, July 6, 2022

Something Borrowed Blooms takes the term reuse to a whole new level as brides find value in renting silk bridal flowers over fresh. The company is currently on track to grow 120% in 2022.

Something Borrowed and Something Bloomed with Lauren Bercier

Tis the season. Wedding season that is and if you didn’t already know 2022 is on track to be the biggest year for weddings since 1984. A major wedding decision is deciding on florals. What color flowers? What types of flowers? How many flowers? The questions are endless. To ease all of your wedding floral worries, our team got the opportunity to chat with Lauren Bercier, Co-Founder and CEO of Something Borrowed Blooms.

Real vs. Faux Wedding Flowers

Thursday, April 7, 2022

You may have noticed textured elements of pampas grass and dried floral elements starting to be more relevant than ever in the wedding space. There is actually a reason this style is gaining more traction as of late, however, and that is because of the worldwide flower shortage. There is actually a reason this style is gaining more traction as of late, however, and that is because of the worldwide flower shortage. We spoke with our friends at Something Borrowed Blooms to get their take on why choosing faux/dried floral elements might save you a pretty penny and a planning headache.

Inspiration for a Pantone 2022 Wedding

Monday, February 28, 2022

Each year, Pantone comes out with the color of the year, and this year it's “Very Peri,” a relaxing shade of purple. This couldn’t be a better choice for the year 2022 because of the psychology of the color, meaning: wisdom, bravery, and spirituality. I think we can all agree that these virtues are most desirable at the moment, so why not incorporate some of that energy into your destination wedding?

To help inspire you, we’re sharing floral arrangements and bridal fashion along with the backstory being each design from the designers themselves!

2022 Wedding Trends Include Bridgerton Decor And Sustainable Flowers

Thursday, February 17, 2022

Wedding season is fast approaching, and 2022 is set to be a big year for saying “I do.” Considering all the weddings that were pushed back from 2020 and 2021, you know this year is going to be jam-packed with celebrations. If you want your wedding day to stand out among the crowd, you can make sure your celebration is picture-perfect by staying on top of the biggest wedding trends for 2022.

Sustainability can also be a theme with your flowers. WeddingWire is seeing an increase in dried flowers as wedding decor for 2022. You could even get some Forever Roses from Roseshire that will last one to two years, or rent silk blooms from Something Borrowed Blooms. The best part? You can put the money you save towards your honeymoon fund.

Where Have All the Flowers Gone?

Wednesday, February 2, 2022

Amid it all, florists are finding creative ways to provide clients with their dream wedding flowers. The keys are flexibility and creativity.

Lauren Bercier started her silk-flower rental company, Something Borrowed Blooms, in Lafayette, La., six years ago. In 2021, she provided flowers for thousands of weddings, she said, up from 12 a month when she opened her business. On average, silk flowers cost about 70 percent less than fresh flowers, she said.

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